As paid by blogging services like Reviewme and PayPerPost, increasing day by day, we sometimes might wonder whether a blogger is actually receiving payment for certain content. Their opinion on certain topics might differ just because the they were being sponsored to post it. This is where Disclosure Policy comes in handy.
By disclosing the purpose of a blog, bloggers are letting readers know more about the information they’ll be reviewing. Bloggers retain the freedom to write original content, as well as select which advertisers they will represent in exchange for gifts or money. Any ethical concerns will remain where they’ve always been – on the individual level. Because it is a blogger’s freedom to select which topics will bring them payment, he/she remains responsible for his/her own reputation.
I think this is a great idea. Without disclosing the purpose of a blog or a post, readers will felt being cheated if they found out that the post is actually a sponsored post. This seriously affects the reputation of a blog. I’ve seen some blogs posting contents without disclosing that they were being paid for posting it. I only realized those are paid contents when I saw those topics listed in PayPerPost open opportunities list. That is not ethical at all, doesn’t it?
The site provides service to generate your own disclosure policy. The steps of generating the policy is simple. Just answer a few questions regarding to your blog and contents and it will generate the policy for you to paste in your blog. This is an example of the what you will get after generating the policy.
This policy is valid from 15 November 2006
This blog is a personal blog written and edited by me. For questions about this blog, please contact [email protected]
This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.
This blog abides by word of mouth marketing standards. We believe in honesty of relationship, opinion and identity. The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post will be clearly identified as paid or sponsored content.
The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.
This blog does contain content which might present a conflict of interest. This content will always be identified.
Disclosure: I’ll be getting paid for posting this content. 😉