Apple announced the new iPhone 3Gs during the WWDC few days ago. Apple has hired David Fincher, director of movies such as Fight Club, Zodiac or The Curious Case of Benjamin Button, to direct a TV commercial for the iPhone 3G S. The 30-second spot is supposed to push the phone’s video recording feature.

So what do you think about this video? Do you know what are they trying to sell here? Video recording?