Adsense is launching a new referral program called Adsense Referrals which is still under beta. The program is basically based on CPA (Cost Per Action) clicks which is totally different from normal CPC (Cost Per Click) ads.
How CPA Works?
You get to select which kind of ads to show on your website, based on the categories your site is in.
Users who clicked on the ads will need to complete an action defined by your advertisers, such as a sale or sign up.
Finally, you will get paid whenever the user completes the action.
Because these actions are often more involved than a simple click or impression, advertisers pay more for these referrals, which can translate into higher earnings for your site. Further, you’ll see the expected earnings and advertiser performance ahead of time, so you can make the best decisions about what to refer. You can also choose to target the keywords that will ensure you get the highest-paying referrals for your ad space.
CPA ads are already around since ages ago but normally publishers go for CPC ads because not many users will complete the action required by the advertisers while publishers will get paid as soon as users click on the ads for CPC ads. However, those who succeed in CPA ads are actually big earners compared to CPC ads publishers because CPA offers high payouts for each action completed. Commission Junction and Clickbank are one of the top programs that are based on CPA ads. I’ve seen ads that have payout as high as $100 for each action taken! We’ll see how much these ads from Google perform then.
This feature is currently available on a limited basis as part of the beta test so sign up now! You have to be signed up with Google Adsense to sign up this beta test.